TrustRadius Insights
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
Starting at $14 per month
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What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Recent Reviews
Popular Features
- Dashboards (26)8.080%
- List management (25)8.080%
- Standard reports (25)8.080%
- Email deliverability reporting (25)7.070%
Pricing
1500 Users
$15.00
Cloud
per month
2500 Users
$25.00
Cloud
per month
5000 Users
$45.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $14 per month
Product Demos
Build Your Brand Webinar Series: iContact Demo
YouTube
Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1
YouTube
iContact for Salesforce Demo
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
iContact Integrations
iContact Competitors
iContact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
iContact starts at $14.
Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.
The most common users of iContact are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(97)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For example, schools utilize iContact to manage both internal and external communications, including sending emails about performances, weekly updates, illness announcements, and emergency communication. This ensures seamless and efficient communication within the school community. Similarly, marketing departments of businesses employ iContact for email marketing campaigns, allowing them to reach out to customers with monthly newsletters, promotions, and announcements.
Moreover, iContact serves as a valuable tool for coordinating communications across different departments within a company. It enables approximately three departments to send targeted messages to specific audiences such as physicians and consumers while ensuring brand consistency and tracking open rates. In addition to these organizational use cases, iContact also caters to individual users who rely on it to stay connected with clients or referral sources. The user-friendly interface guides users through the entire email campaign process, making it suitable for those with little experience in this domain. Overall, users have praised iContact for effectively solving the challenges associated with mass email communication and promoting engagement with their target audiences.
Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.
Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.
Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.
Confusing User Interface: Many users have expressed frustration with the confusing and difficult-to-navigate user interface of iContact. They find it challenging to locate specific features and perform tasks efficiently. The overall layout and organization of the interface can be improved to enhance user experience.
Limited Image Storage Space: Users have reported a lack of sufficient storage space for images in iContact, which hampers their efficiency in managing and using visuals for email campaigns. This limitation forces users to constantly delete or replace existing images, resulting in extra effort and time consumption.
Performance Issues: A common complaint among users is the slow loading speed and performance issues experienced while using iContact. Slow loading times not only hinder productivity but also create frustration among users who rely on prompt access to their email marketing tools. Improving the software's performance would greatly enhance user satisfaction and workflow efficiency.
Users recommend iContact for various purposes, including PR needs, non-profit organizations, and growing businesses. They appreciate the ease of use and effectiveness of iContact. Customers also praise the reliable customer service provided by iContact and its ability to track results. Users find iContact competitively priced and easy to learn. They highly recommend iContact for email marketing and its seamless integration with Salesforce. The platform is also praised for its contact management capabilities, convenient templates, and pricing options. Users find it beneficial for quickly sending contact emails. It is advisable to try a demo before fully committing to iContact. However, caution is advised when sending mass emails to leads. Overall, users believe that iContact is an excellent tool for tying in with Salesforce and meeting email marketing needs.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
December 07, 2018
Great product for just sending e-mail. Not trying to do too much.
iContact is being used to send out all of our e-mail marketing hits that we send to either our entire list or to a segment of our list. It is used solely by the marketing department, but occasionally marketing will send e-mails using iContact on behalf of other departments, such as customer service or events. It is not, however, used for automated marketing e-mails that are sent to individuals at specified time intervals based on when they take certain actions is our marketing funnels. We use another marketing automation software for that.
- iContact, for the most part, ONLY does e-mail, so they're good at it. You can expect inbox deliverability to to be high because it's all they do. They don't have their team focused on trying to be everything to everyone.
- iContact has an easy drag & drop user interface to create e-mails as well as the flexibility of being able to code your own e-mails with an HTML source editor.
- They only do e-mail. This is a pro in the sense that they're good at it. But their marketing automation is lacking.
- Misses the mark on some cool things that competitors are doing like sending e-mails out at different times to individual subscribers based on when they're most likely to open your message. This would be a great feature to add.
- Segmentation isn't as good as it could be. A tagging system would be preferred for segmenting. Right now, you can really only segment based on field data and to add a field for every possible situation I might want to tag a contact record is a bit daunting. Being able to segment based on realtime behavior would also be helpful. For example, we only send to contacts that have had some interaction (opened or clicked an email) within the last 180 days. Each month, I have to pull everyone who hasn't clicked in that time and add them to a list that I exclude. I also have to remove anyone who has interacted again from the exclusion list. It'd be easier if that segment of people updated automatically so I didn't have to manually add and remove people each month.
- If you're working with a lot of contacts and you have a lot of segments, loading and performance can be slow.
- E-mail is cheap. It's going to be cheap no matter who you go with. It's not really about what you spend. It's about how many of your e-mails can get through and what your message is. If we looked at ROI of just our cost for iContact vs. what we collected in revenue from e-mail, I'm sure it would be very high. But e-mail is a supporting tool for other marketing and other marketing supports the e-mail.
63.75%
6.4
70%
7.0
N/A
N/A
- Maropost and Infusionsoft
iContact's inbox deliverability is better than that of Infusionsoft.
iContact's marketing automation abilities are not as good as Infusionsoft.
iContact's tagging and list managements functionality are not as good as Infusionsoft.
iContact's inbox deliverability is probably the same as Maropost, unless you use Maropost's smart features like optimizing send time to send when a contact is most likely to open.
iContact's list management functionality is not as good as Maropost.
April 25, 2018
iContact reps must wear capes and fly!
We use iContact as a supplement to our current email service provider. We currently use it for online forms, registrations and newsletter management.
- Customer service is wonderful! They are always helpful, guiding and available for any odd question, even if those questions are training for a newbie to the email world.
- Building forms for data collection and the code generator the for the site is very easy.
- Ensuring double opt-in is extremely straightforward.
- Including unsubscribe on every message automatically means we never have to worry about CAN-SPAM.
- We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
- The regular version of iContact doesn't support event management or logic flows for automated messaging.
- Custom form fields have limited field type options (can't build a drop-down).
- No specific ROI as we use the tool for non-revenue generating activities and brand awareness campaigns.
51.11111111111111%
5.1
50%
5.0
N/A
N/A
We didn't select iContact initially, our team was handed it as an existing tool. Our other tool is Pardot which is connected to our Salesforce instance. We don't have iContact connected to the database because we use it for entirely different messaging. Since we didn't choose it, we didn't do any comparison shopping and don't have anything to 'stack' against it currently.
April 30, 2015
iContact - Easy way to connect to contacts
Score 8 out of 10
Vetted Review
Verified User
- Customer service is beyond expectations. Every representative has full knowledge of every aspect of the program and provides detailed instructions including links. They are prompt and courteous each time as well as patient, staying online to chat until the entire issue is resolved.
- iContact is easy to use by providing building blocks in the form of modules. It is rather simple to move blocks of text or add new text boxes.
- Linking directly to social media is an intelligent way of instantly extending the reach of an email marketing piece. Having all major social media platforms through iContact also makes it easier to track.
- Tracking reports does the work for you, making iContact a one-stop shop for email marketing purposes. It is easy to see if the email marketing piece is truly reaching the target audience.
- Copying and pasting text can only be done using keyboard functions. The right-click drop-down menu exists but does not work, rendering the menu useless.
- Readjusting the size of boxes isn't easy and requires manipulating the program to get exactly the right look, which takes up an unnecessary amount of time.
- Lack of space for image storage reduces efficiency.
- The scheduling tool allows employees to work ahead, which frees up valuable time and increases internal productivity.
- Consistency in delivering allows readers (and potential customers) to get news when they expect, which keeps the business relevant and on the forefront of their minds.
- Being able to forward the email campaign to others has helped increase the number of subscribers.
I have not yet tried ConstantContact, but iContact has served our company well thus far. Although ConstantContact seems more popular in our circles, iContact has been trustworthy and reliable with very minor issues, if any. The one thing that really makes iContact stand apart from other programs is the excellent customer service.
3
The entire editorial staff for our trade publication uses iContact to build weekly newsblasts sent to a variety of national and international readers. We also use the program to make special announcements relating to corporate spotlights, previews of our publication and new companies. Once an email has been drafted and scheduled, my staff can be sure that the email will reach the right people at the right time.
3
Those using iContact must have basic knowledge of any CMS program to understand and properly utilize iContact. It is helpful to also have a working knowledge of other skills, such as creating hyperlinks and anchors, resizing images and copywriting to create eye-catching headlines and text. All other functions are clearly marked on the toolbar and made easy to understand.
- Weekly newsblasts.
- Special announcements - new company, print preview, corporate profiles/spotlights.
- Breaking news.
- To create and distribute calendars listing industry shows.
- In the future, the program may be used as a way to conduct surveys or to gain feedback from readers/clients.
Not Sure
- Price
- Product Features
- Product Usability
iContact provides both the necessary tools and technical support required to create, deliver and track email campaigns while maintaining a large database of email subscribers. It's proven efficient and effective with a multitude of features, and its ease of use allows for multiple employees to be easily trained in the program.
If possible, a preview of how the program actually works would have been helpful in determining its quality and ease of use, and whether its available functions would have been a good fit for the business' needs. A list of features alone can capture one's attention, but a hands-on demonstration can be even more impressive.
- Implemented in-house
No
Paying for any kind of technical or customer support should not be necessary if the program is easy to use and questions can be answered directly on the website. Paid premium support isn't even necessary with the helpful and knowledgeable support team available at iContact, who are quick, efficient and friendly.
Yes
Absolutely. When we had issues with hyperlinks, the support staff were patient and asked all the relevant questions to thoroughly investigate the issue, which did not even originate from the program itself. The program's minor shortcomings were overcome with the staff's innovative and creative solutions to ensure users can still rely on iContact for their email marketing needs.
When creating a brand new email marketing campaign, we wanted to create tables and learn how to add anchor links for the first time with very little working knowledge of HTML coding. The customer service representative not only guided us through the process, but also provided detailed explanations as to how each step works and why.
- Scheduling emails ahead of time is easy and a great way to work ahead.
- Adding hyperlinks does not require advanced knowledge.
- The placement of text boxes is too rigid and does allow for much creativity.
- It is sometimes easier to import one's own table than to create one from scratch on iContact.
February 25, 2015
Best. Email Marketing Suite. Ever
Score 10 out of 10
Vetted Review
Verified User
- Easy to use UI makes building your emails a breeze!
- The list import and building process is click and go.
- The Spam check is one of the simple and most accurate that I have ever used.
- If you are like me and prefer to build your own HTML and self-host then iContact is the best here. Nothing strange happens to the code when you import; click and go!
- Added support for CSS Styles would be GREAT.
- A device/client simulator for various devices and platforms would be awesome too!
- Improve the list removal/editing process; its a little cumbersome.
- I was able to be a one person marketing machine in many cases and touch many contacts way more effciently
- The ROI was excellent and it increased the value of our lists
- Allowed me to direct marketing to where it was most effective and target users with precision
1
- Implemented in-house
No
it depends on usage